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Serena Ryder's Winter Wear Drive

We at Breaking Ground are so grateful to partner with Serena Ryder for her upcoming virtual acoustic concert.

In support of her new song, “Kid Gloves,” Serena and Breaking Ground are calling on you to donate gloves and winter wear to those in need this season.

By making a financial contribution to Breaking Ground through this campaign, you will gain access to the link for Serena Ryder's private acoustic livestream performance or simply donate to your local shelter or clothing bank.

And don't forget to check out Serena's new single "Kid Gloves" on your favorite music service.

Thank you for being a part of this very special campaign and follow the options below to get your ticket:

Option One: Make a Donation to Breaking Ground

As winter approaches, we find ways to provide our clients who are experiencing street homelessness with basic winter-ready items – knit hats, gloves, scarves, boots, and jackets. Your donation today will help us provide these cold-weather essentials, and as a bonus, you’ll get access to Serena’s upcoming virtual concert. Scroll down to use the donation form below.

Your gift options include:

  • $15 USD – purchases a set of gloves, scarf and hat for one person
  • $40 USD – purchases a pair of sturdy winter shoes for one person
  • $75 USD – purchases a warm winter jacket for one person
  • $100 USD – purchase a full winter ensemble for one person

Option Two: Make a Donation to Your Local Organization

You may also participate by donating a new or gently used item (or items) to organizations providing services in your local area. We recommend taking a selfie with your donated item, and tagging Serena and the nonprofit you donate the item to on Instagram – spread the word and show your support! To confirm that you have donated an item locally, send an email to [email protected]. You will receive a response with a link to the virtual concert.

About Breaking Ground

Breaking Ground is New York's largest nonprofit developer of supportive housing and a leader in advancing targeted solutions to homelessness. With 25 transitional and permanent residences under management, primarily in New York City, Breaking Ground provides safe, stable, beautiful housing for those who need it most. We also run street homeless outreach in all of Brooklyn, Queens, and a portion of Midtown Manhattan. Each year, our programs and housing touch the lives of more than 8,000 vulnerable individuals.